Genealogy Industry Metrics

Metrics and Tracking of the Genealogy Industry

David Lifferth
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Addition of Geni, One Great Family, and Genoom

Based on feedback from Louis Kessler (, I have added Geni, One Great Family, and Genoom to the traffic rankings.

I added to the Quantcast traffic chart as one of the top 4 genealogy sites.

Posted on December 15, 2008 at 10:49am

New Category "Top 9 - All Genealogy/Family History" sites

After a discussion with my a long time friend Shelly Dardashti, I have added a new section named "Top 9 - All Genealogy/Family History" that includes the top 9 of all Genealogy or Family History web sites.

Her concern was that their may be comfusion by some site visitors. The web sites were broken into different sessions based on the location of the company that created the site or the site's target market.

She makes the valid point that everything on the internet is… Continue

Posted on December 10, 2008 at 1:30pm

Welcome Blog

One of the activities that I enjoyed most when I was president of FamilyLink/WorldVitalRecords was tracking the genealogy industry metrics. Each day I would track how our web sites were performing compared to the other most popular genealogy sites.

And since I have left my involvement at FamilyLink/WorldVitalRecords I have still followed the genealogy sites and products very closely. I have found the various industry tracking tools provide insight into what is going on with the… Continue

Posted on December 10, 2008 at 12:34pm

Blog: Holiday Traffic at genealogy sites down

The traffic maps for the top 3 and top 8 genealogy sites documents the steep decline in traffic over the Thanksgiving holiday week. This could be expected because of the hustle and bustle of the holiday: transportation, traffic, shopping, cooking, eating, etc.

This does conflict with the additional discussion of family and family history that occurs over the Thanksgiving Day meal. These discussions trigger the desire to look up family history details.

Additionally, looking… Continue

Posted on December 10, 2008 at 10:19am

Differences in the data

The metrics that I am tracking for this site come from multiple, publicly available metrics. The two main tracking tools used on this site are and

These metrics are collected using various technices. This also means that there will be diffrences in the reporting mechanisms. The strenght and accuracy of US when compared International tracking plays a big roll in the differences.

This can best be shown in the tracking of… Continue

Posted on November 26, 2008 at 3:00pm

Comment Wall (5 comments)

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At 8:18am on March 6, 2010, Louis Kessler said…
David: Please change the setting to require verification ofnew members, and eliminate the messages and memberships of those spamming your Ning site.
At 5:29am on April 20, 2009, Schelly Talalay Dardashti said…
Hi, David

I stll think that for the blogs Quantcast does the best job. It is very simple to add and it reports blogspots very well with interesting demographics.
At 8:30pm on December 30, 2008, Mike O'Laughlin said…
Thanks for the note David.
Once things slow down a bit I may be able to look a little closer.
All the best,
Mike O'Laughlin
At 6:32pm on December 11, 2008, DearMYRTLE said…
That is amazing, since my blog runs from Blogspot, though it appears to be at

I don't see how we can poll those numbers accurately. Maybe you can explain it to me?
At 3:08pm on December 11, 2008, DearMYRTLE said…
I think this is informative. Unfortunately in my genre - blogs -- there is little way to track RSS feeds, since there is a multitude of methods for receiving each blog entry.

Legacy - one of the top rated sites is newspaper generated obit content, isn't it? Yes, this is important to genealogists, but it isn't a "genealogy website" in the true sense of the word, as we think of Ancestry, Footnote, FamilySearch,GenealogyBank, World Vital Records, etc.

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